Arbitron, Media Monitors, and Coleman Insights have teamed up again to provide new insights.

NEW YORK; December 7, 2011 - This comprehensive study examines audience levels during more than 18 million commercial breaks that ran on over 800 US radio stations in 48 PPM markets over a year-long period. It demonstrates radio's far better-than-expected ability to deliver audience during commercials relative to the lead-in audiences to those commercial breaks. Click the image to download the PDF.

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About RCS

RCS software is used by more than 14,500 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's largest broadcast software company. The company also provides broadcasters and webcasters tools and expertise and also develops real-time audio recognition technology.